AnyTicket is a startup business that seeks to produce and distribute different tickets for our clients. Our target market is event organizers, venue owners as well as transport industry and anyone who needs ticket distribution. We have identified a niche in the form of REACH. Our competitors currently serve only the credit card customer, for online buying. AnyTicket will flourish in mobile ticket buying, using mobile phone. Though we are currently operating in Botswana, we intend to penetrate the market and do business in the SADC region and later, the rest of the continent.